Glossy DataBase

Wear RED – Be careful – EYE-CATCHING PHOTOS

Red was and will be the color the will suggest the deepest feelings with regards to clothing and accessories. Even if it wasn’t always this popular and sometimes was left aside in the Pantone charts, Red was always that sexy and forbidden color that managed to reinvent itself and stay young.

Red Dress - Trends

Red Dress – Trends

Although it fits perfectly in the cold season and especially in the holiday periodic, this color can be nevertheless assimilated in the spring and summer outfits. So get captivated by the color of love am take a look at the bags, nail polish shoes, gowns or scarves, all in a deep shade of red, coral or burgundy.

We have been collecting them in a perfect gallery for Valentine’s Day.

Admire them!

Style Concepts

Marni + H&M + Sofia Coppola = Marocco

Marni and H&M - Spring 2012

Marni and H&M – Spring 2012

Women’s Day doesn’t come bare-handed. Romanian women and not only them, can now rejoice in anticipation of the tribal prints and geometrical shapes brought by Marni, starting March 8th. This is the official date when the new H&M collaboration will be launched on TV, online and of course in stores.

Marni fans are also happy to be able to get some accessible high-street. I am convinced that this collaboration will surpass the Versace one, at least with regards to selling success.

Sofia Coppola and Consuelo Castiglioni | Marni si H&M

Sofia Coppola and Consuelo Castiglioni | Marni si H&M

The masterminds of this campaign have a golden ticket in order to pull this off because the amazing Sofia Coppola is directing the entire campaign. We have seen the great ad she did for Miss Dior Chérie, but I am still curious how she will interpret the entire ideology of the Italian brand in an optimal mix with the Swedish H&M.

Marni and H&M - Springs 2012 Models

Marni si H&M – Consuelo Castiglioni

Everything was filmed in Marrakech, this place is the perfect inspiration for the collection designed by Marni’s creative director and brand founder, Consuelo Castiglioni. So prepare for exotic and nomad, typical Moroccan influences and design.

Luxury Investments

Brand Jungle – Top Worldwide Luxury Brands 2012

WLA – World Luxury Association is the association that nominates yearly the worlds’s most valuable luxury brands. Judging by it’s high-standards, 2011 was a significant year for all the French and Italian luxury brands spread not only in the US an Europe, but also in Asia.

But it’s not just about a name in the fashion or accessories business, because this non-profit organization, rates the strongest brands from various other areas, such as resort destinations, car manufacturers, watch makers, innovative products or cosmetics based on market research and the impact on consumers.

WLA Certificate - Chanel

WLA Certificate – Chanel

The last report done by WLA was revealed during an event in Beijing this January, which is sort of the equivalent of the Oscar Awards for luxury names. This report also addresses the migration of the spending power of luxury goods to China. This is not at all unexpected, considering the empowerment of the Japanese currency, the Yen, with regards to the EURO but also the big number of the Chinese population who travelled to Europe and the US in 2011. All these things contributed to the WLA report which estimates that in 2012 the total value of luxury goods will reach extremely high peaks ie. 59 billion EUROS.

Hermes Window

Hermes Window

TOP 10 – FASHION BRANDS

Hermes
Chanel
Louis Vuitton
Christian Dior
Ferragamo
Versace
Prada
Fendi
Giorgio Armani
Ermenegildo Zegna

According to WLA, the strongest fashion brands are the heritage ones, Italian or French brands. Quite a lot of them have already announced the increase of their prices for 2012 because of the rise of the cotton, silk, exotic leather or cashmere prices, so this can only mean even higher prices in the already over-priced luxury area.

Print ad - Cartier -Autum/Winter 2011 - 2012

Print ad – Cartier -Autum/Winter 2011 – 2012

TOP 10 – JEWELRY BRANDS

Cartier
Van Cleef&Arpels
Boucheron
Harry Winston
Chaumet
Kloybateri
Bvlgari
Montblanc
Tiffany&Co
Mikimoto

In the jewelry category, the top 10 brands are not at all unexpected. Last year was built upon nearly the same brands, but in a slightly different order. Most of these jewelry names have managed to rise high during the award season (Oscars & The Golden Globes) where they gained worldwide exposure. Also some of them have started to recently position themselves in a different way, for example, Montblanc created a collection inspired by the lovely Grace Kelly.

Patek Philippe - Campaign - Autum 2011

Patek Philippe – Campaign – Autum 2011

TOP 10 – WATCH BRANDS

Patek Philippe
VacheronConstantin
Piaget
Jaeger-Le Coultre
Audemars Piguet
Blancpain
Rolex
Breguet
IWC
Franck Muller

The leading watch brands in the luxury niche are well-known and admired among the collectors. Piaget for example scored higher this year because of the artisan designs which have the “skeleton movement”, ie., transparency in design where you can view the watch inside mechanism.

Helena Rubinstein - Pop-up store

Helena Rubinstein – Pop-up store

TOP 10 – COSMETICS BRANDS

Chanel
Christian Dior
Guerlain
Givenchy
Helena Rubinstein
Sisley
La Prairie
La Mer
Lancome
Biotherm

In the beauty zone, brand loyalty seems to be the main incentive in the purchase decision. The promotional aspect was also among the factors which added up to the awareness towards cosmetic brands. For example, Helena Rubinstein signed a couple of partnerships to display pop-up booths in key areas of beauty retailers locations.

 
Surse cifre: Top 100 brands 2012 – Complete List, Accesories Magazine , PR News Wire
Testers

The most festive lacquers

Nail Polish 2012 - Trends and colors

If you’re thinking to publicly expose your New Year’s Eve photos while dazzling in a sequin dress, you have to be honest and  tell you, that you need more than that to get in front of your competition and keep your album sticking on  the Facebook wall. Even if you have had already made appointments for your manicure and pedicure before the holidays, do not show unprepared when you actually reach the salon. Check the most coveted options in nail polishes and lacquer trends at the beginning of 2012.

This season’s nail should be bold and attractive. I would say even magnetic, but I would be afraid to take it too literally! And this is because the latest and greatest nail polishes contain metal particles which can be modeled by applying the the magnet cover over your nails. Do not worry you will hypnotize the audience, because after all, nails are nowadays statement pieces of your outfit, reaching up to the highest level of customization! They go “hand in hand” with iconic jewelry or bold makeup.

Nail Inc - Magnetic Nail Polish

These chromatic visual effects are spectacular and perfectly in tune with the magical nights of December. (Oja Nail.Inc). The cracking designs are not ignored either this season, as they offer an edgier and effortless look. Barry M counterbalances this concept and creates a texture that is grouped by applying a pattern that copies crocodile skin.

Be creative. START your own style. INNOVATE. EXPERIMENT. SHINE AND OUT-SHINE. have fun.

Sparkly nail polish is what obsesses us recently! But not all glittery nail-polish is created equal, because some are almost transparent and can be applied over another color base (OPI – “Rainbow Connection” / or the silver ones called “Crown me already“), and others by contrast, are so consistent that fail to cover the entire nail surface uniformly (Sephora and Orly).

To conclude, we guarantee that all these shapes and sizes of glittery lacquers will look fabulous in all the party pictures that you will post this season. Crystals can give you some extra edge, if applied carefully, just a line or a detail are enough to get noticed (Nail Rock Swarovski Designer Nail Fashion – asos.com).

Asos Nail Rock Swarowski

If glitter nail polish is not quite your type, there are many other options for this month’s events. It seems that there is an intense color pallet and it’s time to take advantage of them during the decadent winter months  when the landscapes lack vibrant hues.

Go for all the rich jewel tones: amethyst, emerald ( OPI – “Cuckoo for this Color” ,  ORLY – “Le chateau”), graphite, ruby ( Revlon – N°570 Vixen), violet, black or navy if you want to fit in, but don’t always play by the rules, daring and experiment once in a while with bright reds (H&M – Red).

Style Icons

Inside Erin Wasson’s closet

Fur - Erin Wasson - Style Muse

Erin Wasson – Style Muse

Sometimes you spot people that are so magnetic that you cannot take your eyes from them, of their clothes, their unique accessories and their attitude. You are simply so impressed by the way they wear even the most basic pieces. It’s not just about the people you see in magazines or on the Red Carpet, as there are so many women who posses this fashion awareness who goes beyond brand or trends and that defines all the lines of style personal.

So many of the fashion bloggers stand as the perfect example in this case. Erin Wasson is a model, a famous one, but also one of these women who leave a mark on you. She has that effortless, aura, rock and untamable and you cannot stop wondering how she picked her clothes, looks and accessories and how cool it would be to see behind the curtain of her dressing room.

” When you can take an item out of a second hand bunch and make it interesting. That’s style to me. “

I found her in a very cool Book I’ve found on Amazon, The Selby is in your place ($23.10). This is basically a photo book that presents the homes and interiors of various interesting people from various art domains, some of them famous, others not. But the catch is that the interiors are presented with a high focus on the objects inside rather than the furniture. You can check some of these photos on the website called theselby.com.

Coming back to Erin and the curiosity of any fashionista to peek inside a contemporary style icon’s style and personal space. At the first look, her clothes “quantity” is incredible! She seems truly fashion addicted.

Erin Wasson - Personal style - Dressing

Erin Wasson – The surprise closet

Most of the garments she has are coming from thrift shops and vintage finds, which she then mixes by working the clash idea: old with new, high-end with low-end.

Her accessories are absolutely insane! Most of them are rock-inspired, but you can see so many the have a boho / hippie feel to them. I think they go perfectly with maxi dresses and festival outfits. Erin also loves hats, which are nicely arranged on a cabinet while they are not being worn.

Erin Wasson - Personal Style - Boots with studs

Studded Booties – Erin’s signature shoes

Erin Wasson - Personal Style - Hats and accessories

Hat Paradise

Her bags are also stacked up. Erin admitted for modelinia.com that she is always extending her dressing room with shelves and hangers to have everything in sight.

Erin Wasson - Personal Style - Accessories

Not just a jewelry box

Images via modelinia.com, theselby.com
Facebook Scene

What do you wear for a music industry event?

Animal Print Cardigan

When all the lights go out, the curtain finally rises. That’s when you draw the line and summarizes all your previous appearances. Critics and prying eyes are swinging all of the above and your evolution in kilograms, obviously considering the clothes and their prices. It’s funny sometimes when we are attending all there various fashionable evenings to see just how careful we are. But more with others than with ourselves

Overall, quite an interesting night. you look around, you greet and get to be introduced to various people. but we just wished they could be  better. classier.

I’ve recently attended a Local Record House anniversary party in a very cool spot downtown.

Usually the routine is like this: people show up and then they start to show off. All the red carpet outfits would just cooler without all the extra “hardware”.

Nothing unusual for a local event, but what strikes me is the continuous quest for all the must-have pieces that then get to be showed of everywhere so that they are “worth the investment”.

WHAT SHOULD I WEAR?

We will share our thoughts on the matter, but first let us share our findings. We counted with deep amusement the number of identical fashion items from Versace for H & M and Jeffrey Campbell Lita lace boots. The score was 8 to 4 in one room of people!  I’m not even mentioning the Chanel classic chain bag or the long run Burberry print or sort-of-Burberry, that is. Somehow everything is done in excess of our social universe. Statement pieces are hunted down like for rewards and then used and re-used until they no longer can be worn because you no longer feel them exclusive. Surprisingly, as Romania becomes a scene for nice and pricey things, unfortunately they come to be worn just for the pleasure of admiring them mirrored in the eyes of others and not at all to serve beauty and style.

Besides the local celebrity scene which we more or less expected, there were also the rookies, the trying-too-much types, sporting funky hosiery or over-the-knee boots matched with very cropped leather jackets. Somehow this sort of characters end up haunting every decent location in Bucharest, so not a big surprise there. Just the usual disappointment.

STRENGTHS

But it wasn’t all THAT bad, we also noticed a lot of Romanian VIPs who were actually dressed for the occasion. IRIS, Voltaj, Smiley or the Mandinga boys were the ones that left a mark when it comes to gentleman style, sporting their rock, urban or tuxedo looks.

As for the ladies wear, even if there was a lot of fast-fashion, it was usually balanced properly together with some interesting jewelry or special makeup. I loved the few lovely ladies who sported the effortless maxi together with the rock boots and the ones that made a good match between the white boyfriend shirt and the leather pants.

Even the ones who came straight from the office had often looked more appropriate than the ones who over-dressed to impress. We would have liked to see more outfits that were stylishly blended just for our own vanity…  Some special shorts or a statement jacket…MinimalistLittle Black Dress and Leather jacketStatement Coat - After work outfit

Even a cocktail little black dress would work just fine for this kind of evening if you accessorize it to get in tune with the event. Although over-popular, the leather jacket is such a simple and perfect addition to an elegant dress. Or if you show up from a working day, even a smart casual outfit can work just fine. Cocktail DressLeather Pants

If you have time to actually think about this night and prepare your outfit, make sure it’s gonna be different. Try a neon or a piece from our Romanian designers portfolio. Find cool or vintage items that keep you away from shop windows. That’s the first thing to try to avoid. Wearing the IT-piece of the season as it’s obvious someone else would be sporting that too. If this happens, nevertheless, be brave. Confidence can work magic! 🙂